The "Nasha Mukti Indradhanush Abhiyan India" campaign is gaining momentum in its mission to foster a healthier, addiction-free society. Launched by the Asian Coalition for Health Empowerment in partnership with Doctors Against Addiction, the initiative brings together medical professionals and the public.

Over the past eight months, the campaign has successfully rallied support from more than 1,000 doctors, health experts, and medical students. Collected signatures and policy recommendations are being presented to health organizations and the Prime Minister’s Office to advocate for stricter measures against tobacco and other harmful substances.

Targeting tobacco alongside drugs, alcohol, and excessive smartphone use, the campaign aligns with the United Nations Sustainable Development Goals. Organizers emphasize that community involvement and collective advocacy from healthcare workers are driving tangible steps toward improved public health.